Animation Industry Profile
The sophisticated talent and creative instinct of Filipino animators make the Philippines the preferred outsourcing partner of big international production outfits worldwide. Aside from lower costs of services, big companies rely on us due to our English proficiency, consistent quality and speed in delivering output, and ability to comprehend concepts and story lines better than our Asian counterparts. The Philippines has been providing animation services to the world for over 20 years now.
Filipino animators were behind some of the world’s best-loved cartoons and animated films – Scooby Doo, Tom & Jerry, Addams Family, The Mask, The Jetsons, Dragon Ball Z, Captain Planet, Finding Nemo and The Incredibles – all under entertainment giants such as Walt Disney, Warner Brothers, Cartoon Network, HBO, Marvel Comics, Hanna Barbera and producers of Japanese anime.
Aside from this, Filipino animators are also able to render graphics in different platforms for the gaming industry (Nintendo, Sega, Game Gear, Game Boy and Sony Playstation).
At present, there are about fifty small and medium animation studios in the country providing jobs to 5, 000 local animators directly and indirectly involved in animation. Industry players are service providers, local sub-contractors and non-commercial producers. In 2006, the industry earned about 65 million dollars in revenues, almost double the total revenues from animation exports in 2001. Philippine animation has a solid growth phase of 25% yearly.
The promotion of the country’s animation industry is supported by the Animation Council of the Philippines, Inc. (ACPI), a 40-member association of animation companies. ACPI’s mission is to promote and market the Philippine animation industry here and abroad. Aside from conducting workshops to Filipino animators, ACPI has partnered with educational institutions like TESDA or Technical Education and Skills Development Authority in developing the training regulations and helping in coming up with the assessment tools for schools and other institutions who want to offer animation courses. The industry hopes to graduate 25,000 fresh, industry-ready animators by 2010 to be able to handle the global business demand.
Products & Services
Philippine animation services include full 2D and 3D animation, including pre and post production services such as lay-outing, in-betweening, clean-up, digital background through scanning and pre-compositing, color styling, special effects creation, and digital ink and paint application, to flash animation and web design, graphic and art design, mobile applications, 3D gaming both for consoles and PC platforms, interactive games and e-Learning modules that require animation and animation training.
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